Addressing target groups at the POS or POI
Our digital signage solutions ensure that customers and interested parties receive individual information or advertising notices via a display. Specific products, brands or services are presented in an appealing way using text, images or video. In this way, important added value can be created, because increased attention can achieve a certain behavior (purchase, contact, etc.) more quickly than with classic advertising media.
Multimedia Information Elements
The sophisticated interaction of digital signage software and suitable hardware components makes the distribution of individual advertising films or specific text messages child’s play. With multimedia information elements, audiovisual messages can be played on different devices at individual locations and controlled centrally.
Our digital signage solutions are used in the following 3 application areas:
- Guidance systems (to direct customer or visitor flows or to provide information about room occupancy, departure times, etc.)
- Ambience systems (large-area video screens for brand-strategically effective store design)
- Contextual advertising systems (advertising that is specifically tailored to the current customer context)